We were approached with the task of creating a solution which increased contract with the museum, re-activating their visitors and patrons beyond a physical visit to the museum in a pandemic and post-pandemic world. We were inspired by TBWA's disruption roadmap to look at trends in the market to create a new campaign and product.
Through a series of brainstorming, target audience analysis, and desk research we wanted to break the convention of limiting a museum experience by the physical bounds of a museum through technology.
Our solution involves and augmented reality app which showcases exhibitions featuring at Louisiana. This also includes a social media campaign which promotes the app as well as using Louisiana's classic poster to scan and experience the AR app. My role as art director, was creating the overall look, colour palette, UX, posters and taking the lead on the case video.
Creating a truly boundless museum experience.
